The Social Graf
by Erik Sass, Staff Writer
Another week, and another piece of gender-related news sends me back to the bottomless well of Sinbad headlines. It turns out women are indeed more social than men, or at … Read the whole story
by Tanya Gazdik
Anheuser-Busch is unveiling its newest responsible drinking campaign which relies on online and social media. A website, asks adults to pledge their commitment to … Read the whole story
by Sarah Mahoney
Agion, a biotech company, had a problem: It had a great new odor elimination ingredient, but practically no budget for a B2B effort to … Read the whole story
by Karlene Lukovitz
The Hershey Company is employing Facebook engagement activities and sampling events to launch Hershey's Simple Pleasures, a line of chocolates promising 30% less fat … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
What is the value of a "like" on Facebook for TV advertisers? For TV networks, the better question seems to be how much Facebook … Read the whole story
COMMENTARY
by Stephen Baer
Whether or not you "like" marketing your business on Facebook, your users want to do much more than "like" your business in return. They … Read the whole story
COMMENTARY
by Catharine P. Taylor
I'm posting today from Mackinac (pronounced Mackinaw) Island, Michigan, where the smell of horse manure or fudge fills the air, depending on which direction … Read the whole story