The Social Graf
Another week, and another piece of gender-related news sends me back to the bottomless well of Sinbad headlines. It turns out women are indeed more social than men, or at … Read the whole story
Anheuser-Busch is unveiling its newest responsible drinking campaign which relies on online and social media. A website, asks adults to pledge their commitment to … Read the whole story
Agion, a biotech company, had a problem: It had a great new odor elimination ingredient, but practically no budget for a B2B effort to … Read the whole story
The Hershey Company is employing Facebook engagement activities and sampling events to launch Hershey's Simple Pleasures, a line of chocolates promising 30% less fat … Read the whole story
- COMMENTARY
What is the value of a "like" on Facebook for TV advertisers? For TV networks, the better question seems to be how much Facebook … Read the whole story
- COMMENTARY
Whether or not you "like" marketing your business on Facebook, your users want to do much more than "like" your business in return. They … Read the whole story
- COMMENTARY
I'm posting today from Mackinac (pronounced Mackinaw) Island, Michigan, where the smell of horse manure or fudge fills the air, depending on which direction … Read the whole story
