The Social Graf
by Erik Sass, Staff Writer
"Software-as-a-service" (SaaS) is playing an increasingly important role in social media marketing, and I'm not just saying that because the acronym resembles my last name, although that does help
endear … Read the whole story
by Karlene Lukovitz
Sprite is rolling out a new global campaign that uses a visual camouflage metaphor to convey that the soft drink brand is a way … Read the whole story
by Erik Sass
Interactive One, which targets African-Americans with entertainment and news content via a number of platforms, has formed an exclusive partnership with Lee Moss Media, … Read the whole story
by Laurie Sullivan
Search agency PM Digital has obtained the digital services assets of Zeta Interactive to support a suite of multichannel marketing services, such as mobile, … Read the whole story
by Mark Walsh
Link-shortening service Bitly raised $15 million in new funding led by Vinod Khosla at Khosla Ventures. The company said it will use the additional … Read the whole story
COMMENTARY
by David Berkowitz
Are experimentation and innovation one and the same? The two words were initially used interchangeably during MediaPost's recent Brand Marketers Summit, until some panelists … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Forget about the populist principles of it all for second. User-generated media, like all of us, needs a good editor and a well-defined path … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to NMIncites, social networks and blogs In the U.S reach nearly 80% of active U.S. Internet users and represent the majority of Americans' … Read the whole story
COMMENTARY
by Amy Corr, Staff Writer
Ever find yourself viewing pictures on Pinterest and realize you're in something of a trance-like state, zoning out while you scroll? It happens more … Read the whole story