The Social Graf
by Erik Sass, Staff Writer
Some interesting data from the Association of National Advertisers shows that the proportion of marketers who employ social media is leveling off, leading some observers to conclude that social media … Read the whole story
by Sarah Mahoney
Discounters are upping their digital game this school year, with both Walmart and Target making it easier for shoppers to do more of the … Read the whole story
by Laurie Sullivan
Businesses building online reputations through Google+, Facebook and Twitter, along with search tools, are finding their hard-earned recommendations disappearing, impacting their reputation and rankings … Read the whole story
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by Joe Mandese
Brand-focused social graph analytics firm 33Across this morning announced a $13.1 million round of equity funding, which it plans to use to "significantly expand" … Read the whole story
by Gavin O'Malley
Gearing up to grow its media holdings, social-media marketer and ad network Say Media has raised $27 million in funding. Say Media CEO Matt … Read the whole story
by Laurie Sullivan
Verizon plans to release an Olympics TV app, dubbed the Verizon Olympics 2012 widget, to make the TV experience more social. The app automatically … Read the whole story
COMMENTARY
by Rob Jewell
Now that Mitt Romney is the clear front-runner for the Republican presidential nomination, we're seeing both Romney and Obama's campaigns ratchet up their advertising … Read the whole story
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by Tyler Loechner
Los Angeles social media agency Maximize Social Media LLC this week named Julie Stern Wills as its senior vice president. She will lead the … Read the whole story
COMMENTARY
by Catharine P. Taylor
As far as digital is concerned, this is Marissa Mayer's week, but let the Social Media Insider get your mind off that. For a … Read the whole story
COMMENTARY
by David Goetzl
It's weeks like these where a sort of TV socialism seems appealing. Really, how great is the free market? Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
No wonder television networks are wringing their hands over their social TV strategies. With the news from Pew this week that nearly half of … Read the whole story