Social Media & Marketing Daily
Wednesday, August 8, 2012
  • McDonald's Olympic Ads Fuel Backlash On Twitter

    McDonald's is spending $150 million by some accounts on exclusive worldwide sponsorship rights for the retail food services category at the London Olympics. But … Read the whole story

  • Scott Pitches Value With Incentive Program

    The Scott brand of paper products has launched a new loyalty program called "Scott Shared Values" whose goal is both to shake up the … Read the whole story

  • Sorel Launches 'Dirty' Campaign

    Premium boot brand Sorel is encouraging consumers to "Get your boots dirty" via a new campaign which includes video, print and social media. Read the whole story

  • How To Override Google's Ripple Limits

    Google+ Ripples now appears in real-time, but Andrew Devine, Covario senior search engine optimization (SEO) strategist, believes the tool falls short when it comes … Read the whole story