The Social Graf
by Joe Mandese
So Coca-Cola developed one -- an app -- to, you know, "make the world a happier place." Actually, the app is a new application on Coca-Cola's Facebook page, which may … Read the whole story
by Wayne Friedman
A new study says social media "disproportionately impacts the viewing behaviors of younger consumers," according to Horowitz Associates. The study says 24% of 18- … Read the whole story
by Karlene Lukovitz
Based on analysis of consumer sentiments as expressed on social media, Starbucks was the restaurant brand "most loved" by U.S. consumers as of this … Read the whole story
by Karl Greenberg
The Heisman Trust, Nissan, and ESPN created the Heisman House last year as an experiential program at NCAA football games venues to promote the … Read the whole story
by Aaron Baar
The new campaign, created by Sprint and its Team Sprint agency (Digitas and Leo Burnett), features a television commercial, print advertisements, social media outreach, … Read the whole story
COMMENTARY
by Jim Ducharme
Social channels provide marketers a wonderful virtual duck blind where they can actually see the reactions to their campaigns and use not just feedback, … Read the whole story