The Social Graf
So Coca-Cola developed one -- an app -- to, you know, "make the world a happier place." Actually, the app is a new application on Coca-Cola's Facebook page, which may … Read the whole story
A new study says social media "disproportionately impacts the viewing behaviors of younger consumers," according to Horowitz Associates. The study says 24% of 18- … Read the whole story
Based on analysis of consumer sentiments as expressed on social media, Starbucks was the restaurant brand "most loved" by U.S. consumers as of this … Read the whole story
The Heisman Trust, Nissan, and ESPN created the Heisman House last year as an experiential program at NCAA football games venues to promote the … Read the whole story
The new campaign, created by Sprint and its Team Sprint agency (Digitas and Leo Burnett), features a television commercial, print advertisements, social media outreach, … Read the whole story
- COMMENTARY
Social channels provide marketers a wonderful virtual duck blind where they can actually see the reactions to their campaigns and use not just feedback, … Read the whole story
