The Social Graf
by Erik Sass, Staff Writer
While no one would argue that attracting a billion users in less than a decade is anything less than epic, Facebook's glory days of exponential growth may be ending, as … Read the whole story
by Aaron Baar
"The satisfaction index has gone up across the board," Uma Jha, senior director of mobile services at J.D. Power, tells "Marketing Daily." "Once you … Read the whole story
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by Wayne Friedman
Major broadcast TV events continued to get the biggest viewership -- and social media chatter, although the numbers are a fraction of its big-screen … Read the whole story
by Karlene Lukovitz
Facebook held onto its top ranking in this year's edition of Landor Associates' annual Breakaway Brands Study, which identifies U.S. brands showing sustained brand-strength … Read the whole story
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by Aaron Baar
"EA was looking for a way to really help drive conversion of the new games," Jane McPherson, chief marketing officer of SnapTag maker SpyderLynk, … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
It seems simple. Marketing campaigns designed to work on a brand's Web site don't always produce positive returns on investments in search, social and … Read the whole story
COMMENTARY
by Catharine P. Taylor
Until I decided that it wasn't necessary to juggle two screens during last night's speech by Bill Clinton at the Democratic National Convention, I … Read the whole story