The Social Graf
by Erik Sass, Staff Writer
Things are not looking up for publicly-traded social media companies, which will almost certainly discourage other firms (Twitter) from going public in the near future. In the most recent round … Read the whole story
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by Joe Mandese
A.H. Belo Corp.'s "The Dallas Morning News" is the latest traditional publisher to diversify into advertising and marketing services, unveiling a deal this morning … Read the whole story
by Karl Greenberg
The University of California's Office of the President has launched its first digital video campaign, "Onward California," comprising viral content about six alumnae and … Read the whole story
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by Erik Sass
The "Dallas Morning News," which is owned by A.H. Belo, has partnered with Slingshot LLC to launch a new social content marketing company, Speakeasy, … Read the whole story
COMMENTARY
by Amy Corr, Staff Writer
Remember the recent hyperlocal, customized direct-mail campaign created by Lowe Roche, Toronto for its client Pfaff Auto? Driven by its success, the agency crafted … Read the whole story
COMMENTARY
by Max Kalehoff
In today's digital marketing world, Facebook, Twitter, LinkedIn, YouTube and Pinterest have become a powerful identity and communications grid that establishes intelligent connections between … Read the whole story
COMMENTARY
by Neil Rosen
Email marketing is most effective when content is sent in a timely manner to customers and prospects based on specific actions they take. That's … Read the whole story
COMMENTARY
by Jon Steinberg
Media and technology has changed so much in five years that saying anything other than something radical seems naive. Who would have predicted five … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Social media identifies buzz that points to trends in specific geographic areas and topics, but can advancements in analytics produce the insight to really … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Place a value on this: viewers of MTV's "Video Music Awards" last Thursday posted three times more social media messages than a year earlier … Read the whole story