The Social Graf
by Erik Sass, Staff Writer
Four medical schools including the Albert Einstein College of Medicine at Yeshiva University, are offering training to aspiring doctors for the appropriate use of social media as part of the … Read the whole story
by Karl Greenberg
Volvo Cars of North America is aiming for the nexus of design and lifestyle with a new social-media campaign on Pinterest to get people … Read the whole story
by Mark Walsh
Mark Zuckerberg acknowledged disappointment with the company's stock performance since going public in May, but voiced optimism about its nascent mobile business as a … Read the whole story
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by Gavin O'Malley
Different social networks lend themselves to different strategic objectives. Deciding which marketing channel is best is a tactical move. Facebook, for instance, dominates as … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The world watches and waits for Mark Zuckerberg to announce a search engine to rival Google, but the search engine the Facebook CEO plans … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a proprietary 2012 College Marketing Report from the Barnes & Noble College Marketing Division, despite the prevalence of social media and Internet … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Social analytics will become the next tool to identify whether social buzz and campaigns can support search engine marketing, as more marketers integrate a … Read the whole story
COMMENTARY
by Jon Steinberg
Media and technology has changed so much in five years that saying anything other than something radical seems naive. Who would have predicted five … Read the whole story
COMMENTARY
by Bryan Boettger
"$138 million is not a lot of money." Yep, I said that. In a fit of frustration. Publicly. On video. You see, an audience … Read the whole story