The Social Graf
by Erik Sass, Staff Writer
Social media is supposed to be revolutionizing journalism, but British journalists don't seem to be feeling the revolutionary spirit. In fact, our colleagues across the pond sound a bit skeptical … Read the whole story
by Sarah Mahoney
As merchants sift through their back-to-school receipts, it looks like the season's two best sellers were social and mobile sales.IBM's Benchmark reports that social … Read the whole story
COMMENTARY
by Peter Heffring
The most pressing concern for marketers who manage social media for global brands is no longer presence or participation -- it's a focus on … Read the whole story
COMMENTARY
by Bryan Boettger
Excess weight is on my mind today. It could be because I started a 90-day Fitness Challenge. Or because I bought a FitBit for … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Marketers at mid-priced retailers and brands will miss a great opportunity to market products to affluent consumers during the holidays if they don't get … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a new study by Ryan Partnership, branded shopping apps are the strongest driver behind unplanned purchases. Branded content on social networks drives … Read the whole story