Social Media & Marketing Daily
Thursday, September 27, 2012
  • How Yoplait Grew Facebook Likes By 800K In A Year

    Largely by moving away from an impersonal, push-marketing approach to a more "authentic," discussion-driven approach in which racking up "likes" is actually far less … Read the whole story

  • Fiat Plays Monopoly With McDonald's

    Fiat and McDonald's are taking a chance on the 20th anniversary of Monopoly this year with a game dangling the 2013 Fiat 500. And … Read the whole story

  • Obama, Romney Find Political Power In Online Ads

    The U.S. presidential candidates put a heavy focus on display, social and search ads during the first half of 2012. President Barack Obama spent … Read the whole story

  • Truth Takes Its Act On The Road

    Truth has never tried its own branded concert series until now. The anti-smoking organization is launching TruthLive, which will feature bands Cobra Starship and … Read the whole story

  • Social Media Leads To Email And Search Conversion Path

    Email and search marketers might feel as if they have an uphill climb to influence new customers and secure old, but a recent study … Read the whole story

  • Toyota Tundra Versus A Space Shuttle

    The Tundra will tow the Endeavour and its extremely heavy trailer and hitch assembly the last quarter mile of the 12-mile journey from the … Read the whole story

  • Facebook Declines In Social Video Engagement, Web Site Visits Rise

    Facebook is still a dominant force in social advertising, but it has started to dip in video ad engagement. That's one of the findings … Read the whole story