In case you missed it, during the first debate last night some social media genius at KitchenAid -- yes, the kitchen appliance maker -- tweeted an offensive comment about Barack … Read the whole story
On Facebook, a "Raise the Salsa Bar" contest run over this past summer -- in which fans submitted their own salsa recipes, with the … Read the whole story
Twitter unveiled a service Wednesday with Nielsen that allows marketers to track results from mobile and desktop campaigns. The tool moves Promoted Tweets and … Read the whole story
"Think of it as the perfect intersection of three big trends," says Louis Hatzis, founder and CEO of Tsoonami.com. "Social gifting combines the popularity … Read the whole story
Sport has long been social currency. If you're unable to talk about last night's big game with your friends, you are effectively excluded from … Read the whole story
According to Ernst & Young's latest CEO study Opportunity and optimism: How CEOs are embracing digital growth released today, global media and entertainment CEOs … Read the whole story
The challenge of linking intent from social ad campaigns with search engine marketing strategies has surpassed the act of tying social signals into search. … Read the whole story
Last year, legendary adman John Hegarty offered a British reporter a compelling guide for making TV ads resonate in today's media world: "Super Bowl … Read the whole story
Let's party like it's 100,000 B.C. Psychologically, there are many ways we haven't changed much from that early man. The biggest failing of digital … Read the whole story