by Joe Mandese
In a surprising twist for the advertising industry, the hottest new model being developed by digital ad platforms is flipping the historic model between … Read the whole story
by Aaron Baar
"It's positioning our brand and our 'smarter, bolder, faster agent' for this game," Bev Thorne, Century 21's chief marketing officer, tells "Marketing Daily." "And … Read the whole story
by Karl Greenberg
Fashion designer Isaac Mizrahi is now putting a special collection on sale at LivingSocial, the local-market Web retailer. Buy now because it's a limited … Read the whole story
COMMENTARY
by Spencer Richardson
Reducing audience acquisition costs, while simultaneously increasing the returns they generate remains an elusive balancing act. There appear to be three main market principles … Read the whole story
COMMENTARY
by Ed Abrams, Jay Hakami
The blurring line between technology and business provides new opportunities for mid-size retail CMOs and CIOs to collaborate to transform marketing practices by leveraging … Read the whole story
COMMENTARY
by Bryan Boettger
Social marketers need to be event marketers. As a social media professional, if you don't have plans for event marketing in your 2013 budget, … Read the whole story
COMMENTARY
by Melanie Shreffler, Columnist
There's a big presidential election just around the corner (in case you hadn't heard), but you might be surprised to learn that many teens … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to an ANA (Association of National Advertisers) member survey, 87% of marketers are either increasing or maintaining spending on all multicultural media compared … Read the whole story