The Social Graf
Social media has huge potential for doing good -- or rather, for enabling people to do good. But it also enables plenty of, um, not-so-good. Just consider a recent study … Read the whole story
The Planters NUT-rition Peanut Butter line, launched in July, has teamed with car-sharing company Zipcar for a novel promotion that engages consumers in real-world … Read the whole story
What it doesn't have is the budget for a tier 1 awareness blowout. Although Fisker recently ran a full-page statement ad in "The Wall … Read the whole story
Lincoln Financial Group is encouraging Americans to save for their retirement through a YouTube video series that kicks off during National Save for Retirement … Read the whole story
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You can ask just about anyone on the street about men and you'll get just about as many varied responses as there are hours … Read the whole story
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Late last week, Twitter CEO Dick Costolo discussed the company's growing role not just in how people consume traditional media's entertainment and news, but … Read the whole story
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Before I begin, forgive me for often being more into social memes than social metrics. But although I find it fascinating that a study … Read the whole story
