The Social Graf
by Erik Sass, Staff Writer
One quarter (24.1%) of doctors said they use social media in a professional capacity every day, including searching for medical information, according to a new survey of social media use … Read the whole story
by Karlene Lukovitz
A supporting, Facebook-based Twilight Saga Sweepstakes offers two tickets to the "Breaking Dawn" red carpet premiere on Nov. 12 in Los Angeles, airfare and … Read the whole story
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by Laurie Sullivan
Google's downward sliding cost per click last quarter, caused by an increase in mobile traffic, could take an upward turn in time for the … Read the whole story
by Wayne Friedman
How are those new network TV shows really doing in terms of social buzz and other related digital metrics? It's a mixed bag. The … Read the whole story
by Steve McClellan
A Havas Media survey shows that most voters do not believe that either presidential candidate will offer them a better quality of life. However, … Read the whole story
by David Goetzl
As marketers plan their strategies around their Super Bowl ads, research from Visible Measures suggests distributing clips or some other teaser videos online before … Read the whole story
by Wayne Friedman
AMC's "The Walking Dead" on Sunday night has found a fast-moving traditional TV audience and a sprinting social media crowd. "Dead" pulled in a … Read the whole story
by Aaron Baar
"The objective is to position us as a destination of choice among military families regarding advice," Chris Owen, USAA's vice president of integrated marketing, … Read the whole story
by Karl Greenberg
There are, said Facebook's Helen Min, four dimensions of social marketing: connect, engage, influence and integrate. "Connecting is converting customers into fans because they … Read the whole story
COMMENTARY
by D. Daniel Ziv
With Facebook, LinkedIn, Twitter and other social media outlets reaching a record number of users, industry analysts and researchers are looking into the ways … Read the whole story
COMMENTARY
by Bryan Boettger
With so many metrics at our disposal, it's incredibly easy for a social media marketer to simply focus on metrics instead of return on … Read the whole story