The Social Graf
by Erik Sass, Staff Writer
Finally some good news for Facebook: a favorable third quarter earnings report, including promising growth in mobile advertising revenues, has buoyed the stock price for the world's dominant social
network … Read the whole story
by Karl Greenberg
There are, said Facebook's Helen Min, four dimensions of social marketing: connect, engage, influence and integrate. "Connecting is converting customers into fans because they … Read the whole story
by Laurie Sullivan
Driving awareness and conversions through content remain the top strategy for business-to-business marketers -- but social media has become the most popular, with 87% … Read the whole story
by Aaron Baar
"The objective is to position us as a destination of choice among military families regarding advice," Chris Owen, USAA's vice president of integrated marketing, … Read the whole story
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by Laurie Sullivan
An Adobe survey released Wednesday suggests that more than half of respondents use social media and have "liked" content on behalf of their favorite … Read the whole story
by Steve McClellan
A Havas Media survey shows that most voters do not believe that either presidential candidate will offer them a better quality of life. However, … Read the whole story
by David Goetzl
As marketers plan their strategies around their Super Bowl ads, research from Visible Measures suggests distributing clips or some other teaser videos online before … Read the whole story
by Mark Walsh
Closely is introducing a free, new app for the iPhone and Android handsets called Perch that allows merchants to monitor the social media and … Read the whole story
by Wayne Friedman
How are those new network TV shows really doing in terms of social buzz and other related digital metrics? It's a mixed bag. The … Read the whole story
COMMENTARY
by Scott Swartz
With the rise of social customer relationship management, application makers need to manage changing relationships between a company and its customers and partners. True … Read the whole story
COMMENTARY
by Bryan Boettger
With so many metrics at our disposal, it's incredibly easy for a social media marketer to simply focus on metrics instead of return on … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Search marketers reaching out to consumers ages 18 to 34 may want to take a closer look at their political preferences and the characteristics … Read the whole story