The Social Graf
Finally some good news for Facebook: a favorable third quarter earnings report, including promising growth in mobile advertising revenues, has buoyed the stock price for the world's dominant social network … Read the whole story
There are, said Facebook's Helen Min, four dimensions of social marketing: connect, engage, influence and integrate. "Connecting is converting customers into fans because they … Read the whole story
Driving awareness and conversions through content remain the top strategy for business-to-business marketers -- but social media has become the most popular, with 87% … Read the whole story
"The objective is to position us as a destination of choice among military families regarding advice," Chris Owen, USAA's vice president of integrated marketing, … Read the whole story
An Adobe survey released Wednesday suggests that more than half of respondents use social media and have "liked" content on behalf of their favorite … Read the whole story
A Havas Media survey shows that most voters do not believe that either presidential candidate will offer them a better quality of life. However, … Read the whole story
As marketers plan their strategies around their Super Bowl ads, research from Visible Measures suggests distributing clips or some other teaser videos online before … Read the whole story
Closely is introducing a free, new app for the iPhone and Android handsets called Perch that allows merchants to monitor the social media and … Read the whole story
How are those new network TV shows really doing in terms of social buzz and other related digital metrics? It's a mixed bag. The … Read the whole story
- COMMENTARY
With the rise of social customer relationship management, application makers need to manage changing relationships between a company and its customers and partners. True … Read the whole story
- COMMENTARY
With so many metrics at our disposal, it's incredibly easy for a social media marketer to simply focus on metrics instead of return on … Read the whole story
COMMENTARYSearch marketers reaching out to consumers ages 18 to 34 may want to take a closer look at their political preferences and the characteristics … Read the whole story
