The Social Graf
by Erik Sass, Staff Writer
Europe's business movers and shakers are embracing social media in a big way, according to a new survey by CNBC titled "Europe's Mobile Elite 2012." In the CNBC survey 69% … Read the whole story
by Laurie Sullivan
Some 43% of retailers said they will raise online marketing budgets -- investing in either mobile, social or email marketing channels during the holiday … Read the whole story
by Karl Greenberg
Sir Richard's Condoms has launched what it dubs a non-procreators' holiday with a new online and social media campaign via advertising agency TDA_Boulder that … Read the whole story
by Karl Greenberg
The company, which has backed the marathon for 14 years, is partnering with electro-funk duo Chromeo on a marathon music track with a theme … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
Mobile has enormous potential as a medium at point of purchase. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The majority of Twitter and Facebook users -- 83% and 71%, respectively -- expect a response from a brand within the same day of … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
TV and digital video sway closer to each other each day. As Nielsen's online campaign ratings move deeper to becoming the currency for cross-platform … Read the whole story
COMMENTARY
by Jamie de Guerre
Let's face it, even with all of the gnashing of teeth regarding changing viewing habits and outdated methodologies, TV ratings still provide the benchmark … Read the whole story
COMMENTARY
by Bob Filbin
Ask a teen why she volunteers, and she'll tell you things like "to make a difference in people's lives" or "to work on an … Read the whole story
by Aaron Baar
The organizations created a special campaign site that uses a digital piano interface so composers can hear their tweets as music. Once the composer … Read the whole story