The Social Graf
by Erik Sass, Staff Writer
Team sports have always been inherently social, as demonstrated by the phenomenon of baseball cards, which could be amassed, shared, and traded; now a new company called the Virtual Fan … Read the whole story
by Karl Greenberg
The company, which has backed the marathon for 14 years, is partnering with electro-funk duo Chromeo on a marathon music track with a theme … Read the whole story
by Karl Greenberg
Sir Richard's Condoms has launched what it dubs a non-procreators' holiday with a new online and social media campaign via advertising agency TDA_Boulder that … Read the whole story
by Laurie Sullivan
Some 43% of retailers said they will raise online marketing budgets -- investing in either mobile, social or email marketing channels during the holiday … Read the whole story
by Karlene Lukovitz
Starting Nov. 6, the fast-casual chain will feature a limited-time menu with 11 items themed to the movie, including a Hobbit Hole Breakfast, Frodo's … Read the whole story
by Karl Greenberg
Not surprisingly, Facebook is number one in Impact Media Value, partly because of news around its stock being way overvalued. Apple passed Google to … Read the whole story
by Sarah Mahoney
Each flake was actually a $3 off coupon -- 1,300 in all -- to encourage trial of the product. By the end of the … Read the whole story
COMMENTARY
by David Booth
Data is truly the common currency that advertising will use in the years to come, and cultivating a strategy and infrastructure to leverage its … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Consumers like their choices for cable and satellite alternatives, and they're also expected to buy more connected TV sets this year. Those are among … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The majority of Twitter and Facebook users -- 83% and 71%, respectively -- expect a response from a brand within the same day of … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
There is a Tom Fishburne cartoon from 2008 called "Poser Marketing." It depicts a can of soda, brand unrecognizable, anthropomorphized with arms, legs and … Read the whole story