Team sports have always been inherently social, as demonstrated by the phenomenon of baseball cards, which could be amassed, shared, and traded; now a new company called the Virtual Fan … Read the whole story
The company, which has backed the marathon for 14 years, is partnering with electro-funk duo Chromeo on a marathon music track with a theme … Read the whole story
Sir Richard's Condoms has launched what it dubs a non-procreators' holiday with a new online and social media campaign via advertising agency TDA_Boulder that … Read the whole story
Some 43% of retailers said they will raise online marketing budgets -- investing in either mobile, social or email marketing channels during the holiday … Read the whole story
Starting Nov. 6, the fast-casual chain will feature a limited-time menu with 11 items themed to the movie, including a Hobbit Hole Breakfast, Frodo's … Read the whole story
Not surprisingly, Facebook is number one in Impact Media Value, partly because of news around its stock being way overvalued. Apple passed Google to … Read the whole story
Each flake was actually a $3 off coupon -- 1,300 in all -- to encourage trial of the product. By the end of the … Read the whole story
Data is truly the common currency that advertising will use in the years to come, and cultivating a strategy and infrastructure to leverage its … Read the whole story
Consumers like their choices for cable and satellite alternatives, and they're also expected to buy more connected TV sets this year. Those are among … Read the whole story
The majority of Twitter and Facebook users -- 83% and 71%, respectively -- expect a response from a brand within the same day of … Read the whole story
There is a Tom Fishburne cartoon from 2008 called "Poser Marketing." It depicts a can of soda, brand unrecognizable, anthropomorphized with arms, legs and … Read the whole story