The Social Graf
by Erik Sass, Staff Writer
If they're doing it for college admissions, it only makes sense to do it for medical school admissions, and guess what: they are. A small but growing number of medical … Read the whole story
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by Laurie Sullivan
IgnitionOne released support for Facebook Exchange in its Digital Marketing Suite on Thursday. The function adds cross-channel capabilities, from search to display to social, … Read the whole story
by Karl Greenberg
Fiat is Chrysler LLC's fastest-growing brand, but a couple of years ago it experienced serious problems getting off the ground. A big piece of … Read the whole story
COMMENTARY
by Zephrin Lasker
Improving advertising performance on Facebook has long been an issue for advertisers. Facebook Custom Audience helps brands to deepen engagement with their audience as … Read the whole story
COMMENTARY
by Catharine P. Taylor
I don't know about you, but I still find myself in a post-Sandy hangover. I realize that makes this a prolonged condition, but today's … Read the whole story
COMMENTARY
by Emily Anatole
Millennials are often criticized for not consuming news, but, despite this perception, they actually are reading and responding to news constantly. Their habits, however, … Read the whole story
COMMENTARY
by Sarah Larcker
My boss was supposed to write this article. But stranded in New York without power, water, or Internet, he called an audible and I'm … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Can social networks make consumers spend more money or eat more food? Some believe using Facebook promotes higher self-esteem. When we feel better ourselves, … Read the whole story
COMMENTARY
by Joe Mandese
For all the noise surrounding display's RTB marketplace, what advertisers and agencies really want is premium inventory from premium publishers, and Pam Horan, president … Read the whole story