The Social Graf
by Erik Sass, Staff Writer
All you Web-savvy social media mavens out there be warned: being really good at using social media to communicate will not exempt you from doing something really, really stupid. In … Read the whole story
by Karlene Lukovitz
This year's Christmas TV ad from Coca-Cola focuses primarily on a giant Santa Claus marionette - something of a departure from recent years' ads … Read the whole story
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by Gavin O'Malley
Dividing the country down the middle, half of U.S. consumers now view over-the-top (OTT) video through broadband connections on their TVs, in addition to … Read the whole story
by Mark Walsh
LinkedIn on Wednesday announced a new API (application programming interface) program for its advertising platform to help B2B marketers develop customized campaigns and have … Read the whole story
by Karl Greenberg
Ford has launched a campaign for the new Fusion sedan that brings the car out of a block of concrete, with laser beams assisting, … Read the whole story
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by Mark Walsh
Referral traffic to retail brands from Facebook were up over twice the average rate on Cyber Monday, the social network reported. Some, like Harry … Read the whole story
by Karl Greenberg
Durex will donate one of the products for every person who gets involved in its #1Share1Condom social media campaign leading up to World AIDS … Read the whole story
by Karlene Lukovitz
In the videos, the "chairman" compares his first CC whisky drink to noticing his first chest hair, and says that he drinks CC when … Read the whole story
COMMENTARY
by Bryan Boettger
By far the biggest mistake marketers make is thinking social media is an insular activity that is strikingly different from the "real world." But … Read the whole story
COMMENTARY
by Scott Gillum, Op-Ed Contributor
This holiday shopping season will help highlight the ways in which mobile marketing is accelerating in multi-channel programs, SoLoMo marketing and targeting mobile moments. Read the whole story
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by Tyler Loechner
SocialVibe announced last week that they are powering a web-based public service campaign to benefit Hurricane Sandy victims. The Los Angeles-based online advertising company's … Read the whole story
COMMENTARY
by Eric Korsh
We all know that channels like Twitter and Facebook enable quick response and interaction between brands and their consumers. Today brands are finding ways … Read the whole story