The Social Graf
by Erik Sass, Staff Writer
"On Monday, the Vatican announced that the 85-year-old pontiff would begin posting messages on Twitter next week..." -- New York Times To: Pope From: Brad Callow, founder, CEO, visionary, rock … Read the whole story
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by Joe Mandese
Aggregate Knowledge, a so-called "data management platform" or DMP that helps advertisers and publishers target relevant display ads at online consumers, this morning unveiled … Read the whole story
by Sarah Mahoney
"Whether it's Best Buy, Target, Walmart or Toys R Us, we're seeing that brick-and-mortar stores have learned to adapt and even embrace the mobile … Read the whole story
by Erik Sass
OneSpot is launching a new service that uses native advertising to drive traffic to branded content in various formats, including blogs, white papers, YouTube … Read the whole story
by Wayne Friedman
ABC's Friday sleeper show, "Malibu Country," which started last month, is the best new TV show in terms of social-media activity. The show has … Read the whole story
by Karl Greenberg
The Super Bowl advertisement itself will also be a first: it's a consumer-generated social-media campaign in which people co-create the 60-second ad via tweets. … Read the whole story
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by Gavin O'Malley
Consumers now spend a full 30% of their mobile time on social media networks, according to new data from Nielsen and NM Incite. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Kenshoo and Shoutlet have inked a partnership that integrates paid, owned and earned media. The offering through Kenshoo Social allows marketers to optimize social … Read the whole story
COMMENTARY
by Max Kalehoff
Owning a direct, one-to-one connection with the right consumer is the holy grail for consumer brand marketers. In spite of this, the rise of … Read the whole story