"On Monday, the Vatican announced that the 85-year-old pontiff would begin posting messages on Twitter next week..." -- New York Times To: Pope From: Brad Callow, founder, CEO, visionary, rock … Read the whole story
Aggregate Knowledge, a so-called "data management platform" or DMP that helps advertisers and publishers target relevant display ads at online consumers, this morning unveiled … Read the whole story
"Whether it's Best Buy, Target, Walmart or Toys R Us, we're seeing that brick-and-mortar stores have learned to adapt and even embrace the mobile … Read the whole story
OneSpot is launching a new service that uses native advertising to drive traffic to branded content in various formats, including blogs, white papers, YouTube … Read the whole story
ABC's Friday sleeper show, "Malibu Country," which started last month, is the best new TV show in terms of social-media activity. The show has … Read the whole story
The Super Bowl advertisement itself will also be a first: it's a consumer-generated social-media campaign in which people co-create the 60-second ad via tweets. … Read the whole story
Consumers now spend a full 30% of their mobile time on social media networks, according to new data from Nielsen and NM Incite. Read the whole story
Kenshoo and Shoutlet have inked a partnership that integrates paid, owned and earned media. The offering through Kenshoo Social allows marketers to optimize social … Read the whole story
Owning a direct, one-to-one connection with the right consumer is the holy grail for consumer brand marketers. In spite of this, the rise of … Read the whole story