by Karl Greenberg
Leslie Berland, SVP digital partnerships and development at American Express, has a five-second rule: don't tweet something that takes a consumer longer than five … Read the whole story
by Laurie Sullivan
Marketers are finding value in Pinterest. But while the social site doesn't provide analytics tools to prove return on investments, a startup called Pinfluencer … Read the whole story
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by Joe Mandese
In a revelation suggesting the rationale for advertising on Facebook is more like astronomical science than marketing science, one of the social network's clients … Read the whole story
by Karlene Lukovitz
For the chain, the exposure on the one-hour program will provide a prime opportunity to get the word out about its revamped menu, which … Read the whole story
by Steve McClellan
With consumer attention dwindling in top markets, Gap has used new and innovative forms of out-of-home media this year to get noticed. That's according … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
The considerable amount of enthusiasm for Social TV is possibly only matched by the desire to know more about what is actually going on. Read the whole story
COMMENTARY
by David Gianatasio
Thinking far beyond Facebook and branded content, Pereira & O’Dell knows how to put on a show that the world can’t wait to share … Read the whole story
COMMENTARY
by Maria Bailey, Columnist
If you think this blog post is about delivering your marketing messages to moms while she's running errands and carpooling to children, you might … Read the whole story
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by Tyler Loechner
Los Angeles online advertising company SocialVibe last week announced a partnership with AnchorFree, a secure web browsing app. "We are very pleased to announce … Read the whole story
COMMENTARY
by Ranvir Gujral
Last time I was in New York, I found myself ducking into Saks Fifth Avenue to avoid the sirens from the President's motorcade. You … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to new research from Marketing Profs and the Content Marketing Institute, 86% of B2C marketers in North America are using content marketing, employing … Read the whole story
COMMENTARY
by Chris Raih
If 2012 was the year of the London Olympics, the Election, and GangnamStyle, what does 2013 hold in store for marketers? Where will the … Read the whole story
COMMENTARY
by Bryan Boettger
Most businesses like to think they are special: They have a unique problem. They have a unique customer. They have a complicated offering. Businesses … Read the whole story