The Social Graf
by Erik Sass, Staff Writer
Media measurement juggernaut Nielsen is getting even more juggernaut-y this week with several big acquisitions and partnerships. On the traditional media side, Nielsen ponied up $1.26 billion for
Arbitron, the … Read the whole story
by Wayne Friedman
Nielsen and Twitter are creating a social media TV rating service -- all to capture TV-related content activity to trend rapidly growing second-screen activity. … Read the whole story
by Laurie Sullivan
Spending on mobile search ads in the U.S. will jump 55% to $3.6 billion next year, of which Google will take 92.4% share, according … Read the whole story
by Karlene Lukovitz
The ads, from CP+B, show intrepid brand reps braving the jungle to reach a Mayan temple and attempt to save the world by offering … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a new study by IBM, middle management leaders are struggling to embrace social initiatives as part of their day-to-day work. The survey … Read the whole story
COMMENTARY
by Bryan Boettger
Already the pace of posts, tweets and shares is starting to level off. Less than a week since the tragedy in Connecticut, we are … Read the whole story