The Social Graf
by Erik Sass, Staff Writer
One way to measure the ROI of social advertising on Facebook is by incorporating a social element into promotions, for example by requiring users to share offers or redeem them … Read the whole story
by Karl Greenberg
Social media research firm newBrandAnalytics says surveys are defunct, since now companies can get all the data they want online. The firm says companies … Read the whole story
by Gavin O'Malley
List-obsessed news and popular culture publisher BuzzFeed just raised $19.3 million led by NEA. In December 2012, BuzzFeed passed 40 million unique monthly visitors. Read the whole story
by Laurie Sullivan
Some 35% of digital consumers will spend $25 or more per month on New Year's resolutions, presenting an opportunity for marketers looking to reach … Read the whole story
by Karlene Lukovitz
To create the effect, Solve worked with director John Haagen of New York-based Assembly Films. Each of the three individuals featured in three different … Read the whole story
by Aaron Baar
Facing requirements to increase minority representation in its officer corps, the U.S. Army is launching a campaign targeted toward the African-American community showcasing the … Read the whole story
COMMENTARY
by Bryan Boettger
You had some big successes in social media last year. Here's the thing: you had even more failures. And, that's to be expected. Success … Read the whole story