The Social Graf
One way to measure the ROI of social advertising on Facebook is by incorporating a social element into promotions, for example by requiring users to share offers or redeem them … Read the whole story
Social media research firm newBrandAnalytics says surveys are defunct, since now companies can get all the data they want online. The firm says companies … Read the whole story
List-obsessed news and popular culture publisher BuzzFeed just raised $19.3 million led by NEA. In December 2012, BuzzFeed passed 40 million unique monthly visitors. Read the whole story
Some 35% of digital consumers will spend $25 or more per month on New Year's resolutions, presenting an opportunity for marketers looking to reach … Read the whole story
To create the effect, Solve worked with director John Haagen of New York-based Assembly Films. Each of the three individuals featured in three different … Read the whole story
Facing requirements to increase minority representation in its officer corps, the U.S. Army is launching a campaign targeted toward the African-American community showcasing the … Read the whole story
- COMMENTARY
You had some big successes in social media last year. Here's the thing: you had even more failures. And, that's to be expected. Success … Read the whole story
