The Social Graf
by Erik Sass, Staff Writer
Given the prominent role of social media in his first presidential campaign, it's no surprise that Barack Obama is bullish on social media as a means of communication between the … Read the whole story
by Karlene Lukovitz
Wonderful Pistachios originally planned to run two different, 15-second ads, but changed its strategy because the Psy creative, directed by Grammy Award-winning director Mathew … Read the whole story
by Laurie Sullivan
Music lovers tuned into Pandora, the Internet radio service, in December 2012 for more than 1.4 billion hours -- up 54% compared with the … Read the whole story
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by Sarah Mahoney
A new forecast from Forrester predicts that for CMOs, 2013 won't just be another year of digital's growing influence in marketing: It will be … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
A new StrongMail survey, conducted via SurveyMonkey, reflects the attitudes of business leaders in regards to their planned marketing budgets, priorities and challenges for … Read the whole story
COMMENTARY
by Frank Riolo
Nielsen recently released overall numbers for 2012. While some statistics were expected, others were surprising. Among the most baffling is the fact that only … Read the whole story
COMMENTARY
by Lee Vann, Columnist
A lot has changed since I first reported on how Hispanic online publishers were using Facebook in June 2010. Back then, only a few … Read the whole story
COMMENTARY
by Catharine P. Taylor
At some point during the one-mile caravan ride to Best Buy featuring my Mazda minivan and a Geek Squad Beetle, I thought to myself: … Read the whole story