The Social Graf
by Erik Sass, Staff Writer
Social media has a measurable impact on consumer purchase decisions, according to a new study from the Advertising Research Foundation based on a survey of 2,000 U.S. shoppers. The study … Read the whole story
by Karlene Lukovitz
The creative premise of the campaign, from Weiden + Kennedy, is that three groups of people are lost in the desert -- "cowboys," "showgirls" … Read the whole story
COMMENTARY
by Drew Neisser
A few months ago, Facebook elevated a dozen Preferred Marketing Developers into an elite new class -- Strategic PMDs. As they see it, Zuckerberg … Read the whole story
COMMENTARY
by Andrew Kokes
One of the most significant trends in customer engagement over the last three years is the rise of social media outside marketing and inside … Read the whole story
COMMENTARY
by Bryan Boettger
There's a single, fundamental reason it would be harder for an upstart new website to beat LinkedIn than for one to beat Facebook: There … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
This week's Presidential Inauguration highlighted just how quickly mobile technology has turned user-generated content into something akin to traditional media. Read the whole story