The Social Graf
by Erik Sass, Staff Writer
A majority of Facebook users say they sometimes take breaks from the social network because they feel bored or overwhelmed, according to the Pew Internet and American Life Project, which … Read the whole story
by Karl Greenberg
The program's hub allows people to tweet questions to the stars of the spot, which connected Honda's innovative technology and design with inventions, ergonomics, … Read the whole story
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by Mark Walsh
A new survey by Pew Research Center's Internet & American Life Project suggests that Facebook fatigue may be setting in for some, especially among … Read the whole story
by Karl Greenberg
The new chapter of the campaign includes a spot shot at Nissan headquarters in Franklin, Tenn. The set was the automaker's own office space. … Read the whole story
by Gavin O'Malley
Talk about high maintenance. Confirming many marketers' suspicions, today's consumers are fussier than ever, and increasingly, they demand that brands treat them like matchless … Read the whole story
by Aaron Baar
The company is touting its "Epson Connect" cloud-based printing technology through a social-media promotion (with the lengthy title of "Be Here, Print There" Remote … Read the whole story
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by Gavin O'Malley
Amid an ongoing social-marketing boom, software start-up Spredfast just raised $18 million, led by OpenView Venture Partners. The social-marketing specialist plans to invest further … Read the whole story
by Karlene Lukovitz
Consumers who use a dedicated app on Arby's Facebook page to upload pictures of themselves eating at an Arby's location will be entered in … Read the whole story
by Sarah Mahoney
The meet-and greet mixers are scheduled to happen after hours in such key markets as New York, Los Angeles, San Francisco and Chicago, and … Read the whole story
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by Steve Smith
In confirming its rumored acquisition of social TV measurement firm Bluefin Labs, Twitter also reaffirmed its commitment to its recent partnership with Nielsen to … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Mobile media forces advertisers to think beyond targeting media and instead target user moods. Lipton's new Instagram photo contest seems to understand and tap … Read the whole story