Maybe the ultimate testimony to social media's power as a force for transparency and openness is the fear it inspires in malefactors who benefit from fear and secrecy. This is … Read the whole story
"We wanted to create a completely new offering from the ground up for a new segment for customers, which the bigger brand may not … Read the whole story
The consumer shift from desktop PC to mobile devices is underway, but the marketing efforts of most high-tech companies are not following suit. A … Read the whole story
The firms suggest social direct marketing is important during the "declaration of purchase" phase, because automakers can connect with other potential buyers and offer … Read the whole story
The way this week has been going, it may not end up being just The Week of the Hacker but the Year of the … Read the whole story
Remember the old adage? If a tree falls in the forest, and no one is around to hear it, does it make a sound? … Read the whole story
I love my job. Today I'm filing my column from 38,000 feet, on my way to San Francisco from New York. As usual, I … Read the whole story