The Social Graf
by Erik Sass, Staff Writer
Social media's share of marketing budgets will more than double over the next five years, according to a survey of 468 chief marketing officers at U.S. companies conducted by Duke … Read the whole story
by Karlene Lukovitz
In the latest manifestation of the newly independent Kraft Food Group's increased marketing investment and edgier campaigns for its classic brands, Velveeta is targeting … Read the whole story
by Wendy Davis
Handing a victory to Facebook, a divided federal appellate court has decided against hearing additional arguments challenging the company's $9.5 million Beacon settlement. The … Read the whole story
by Karlene Lukovitz
Jagermeister -- America's #1-selling imported liqueur -- partnered with Hall of Fame boxing trainer Freddie Roach to challenge consumers to share stories of how … Read the whole story
COMMENTARY
by Jason Hoch
Broadcast networks and programs cannot simply put out one-way programming anymore and expect success. Programming has become one element of an aligned, multichannel, multiplatform … Read the whole story
COMMENTARY
by Stephanie Azzarone, Op-Ed Contributor
Whether they're working in or out of their homes, moms are busy. How do they manage to take care of themselves and stay fit? … Read the whole story