The Social Graf
by Erik Sass, Staff Writer
Tumblr is on its way to profitability this year, according to a Bloomberg report, due in large part to the blog platform's plans to introduce mobile advertising before the end … Read the whole story
by Karlene Lukovitz
Bizzie Gold is the founder of BUTI Fitness -- routines that combine yoga, tribal dance and plyometrics. The BUTI workout videos created for Good … Read the whole story
by Laurie Sullivan
Facebook's heavy-footed entrance into the advertising space after agreeing to acquire Atlas from Microsoft has caused confusion about its intentions and future in ad … Read the whole story
by Aaron Baar
The company's new global integrated marketing campaign, tagged "Unfollow," supports the launch of the brand's new cross-training shoe, TevaSphere (which is touted as having … Read the whole story
by Gavin O'Malley
How accurately does Twitter reflect the national zeitgeist? When it comes to political events and policy decisions, Twitter and opinion polls paint two very … Read the whole story
COMMENTARY
by Vejay G. Lalla, Op-Ed Contributor
Advertisers need to ensure that their editorial, sales and legal teams work together to determine how best to publish native advertising so that it … Read the whole story
COMMENTARY
by Susan Marshall
As marketers, we know that it's easier to keep a customer than recruit a new one, but it is astonishing how little time and … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Entertainment consumers must be getting headaches from all the real-time and time-shifted TV content. There is real-time TV viewing -- and all the associated … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Sometimes trends don't ultimately amount to much, but keeping one eye on the future helps marketers support paid-search campaigns and optimization strategies on engines … Read the whole story
COMMENTARY
by Ryan DeShazer
You can call it business diversification. You can call it being prudent. Whatever you call it, Facebook's announced acquisition of the Atlas digital advertising … Read the whole story
COMMENTARY
by Jeff Dachis
Ask around, and the answer is a resounding "No!" pretty much 100% of the time. People use social networks to talk to their friends, … Read the whole story