The Social Graf
Tumblr is on its way to profitability this year, according to a Bloomberg report, due in large part to the blog platform's plans to introduce mobile advertising before the end … Read the whole story
Bizzie Gold is the founder of BUTI Fitness -- routines that combine yoga, tribal dance and plyometrics. The BUTI workout videos created for Good … Read the whole story
Facebook's heavy-footed entrance into the advertising space after agreeing to acquire Atlas from Microsoft has caused confusion about its intentions and future in ad … Read the whole story
The company's new global integrated marketing campaign, tagged "Unfollow," supports the launch of the brand's new cross-training shoe, TevaSphere (which is touted as having … Read the whole story
How accurately does Twitter reflect the national zeitgeist? When it comes to political events and policy decisions, Twitter and opinion polls paint two very … Read the whole story
- COMMENTARY
Advertisers need to ensure that their editorial, sales and legal teams work together to determine how best to publish native advertising so that it … Read the whole story
- COMMENTARY
As marketers, we know that it's easier to keep a customer than recruit a new one, but it is astonishing how little time and … Read the whole story
- COMMENTARY
Entertainment consumers must be getting headaches from all the real-time and time-shifted TV content. There is real-time TV viewing -- and all the associated … Read the whole story
COMMENTARYSometimes trends don't ultimately amount to much, but keeping one eye on the future helps marketers support paid-search campaigns and optimization strategies on engines … Read the whole story
- COMMENTARY
You can call it business diversification. You can call it being prudent. Whatever you call it, Facebook's announced acquisition of the Atlas digital advertising … Read the whole story
- COMMENTARY
Ask around, and the answer is a resounding "No!" pretty much 100% of the time. People use social networks to talk to their friends, … Read the whole story
