The Social Graf
by Erik Sass, Staff Writer
Of all the low-hanging fruit in the journalistic world, the social media reaction story has to be one of the easiest to write. It's pretty simple: all you do is … Read the whole story
by Erik Sass
Arbitron, the country's dominant radio ratings firm, is warning radio station clients against a number of potential pitfalls related to social media, all of … Read the whole story
by Mark Walsh
On the heels of its news feed overhaul, Facebook on Wednesday began rolling out a redesigned version of Timeline. Launched on a limited basis … Read the whole story
by Karl Greenberg
The new integrated campaign will comprise a TV, print, out-of-home, digital and social media campaign featuring celebrities, athletes, media, and corporate and government leaders, … Read the whole story
by Laurie Sullivan
There's data, and then there are insights and business intelligence gained from Twitter tweets and Pinterest pins. As marketers begin to understand insights coming … Read the whole story
by Gavin O'Malley
Despite a focus on fewer ads, the latest iteration of MySpace is hardly averse to sponsorship. To that end, Chevrolet has signed on to … Read the whole story
by Karl Greenberg
Acura is lighting the fuse on the marketing fireworks for the 2014 iteration of the RLX, which started gracing dealerships recently. The 360-degree campaign … Read the whole story
COMMENTARY
by Ari Brandt, Op-Ed Contributor
To align with consumer preferences and put users in control of their brand experience, marketers must begin to embrace value-exchange advertising. Value-exchange ads that … Read the whole story
COMMENTARY
by Jordan Viator Slabaugh
A publishing giant, a women's lingerie retailer, a kid-centric commerce subscription service and a nonprofit organization all came together at OMMA Social during SXSW … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Pinterest has launched a tool that allows profiles with verified Web sites to see what users pin from their sites, how they interact with … Read the whole story
COMMENTARY
by Frank Riolo
Most brands include the usual suspects in their social media arsenal - Facebook, Twitter and the ever-growing Instagram - thinking all bases are covered. … Read the whole story