The Social Graf
While social media might seem like a confusing tangle, there are actually discernible structures underlying and ordering online communities like Twitter, according to a new study by professors from Royal … Read the whole story
Acura is lighting the fuse on the marketing fireworks for the 2014 iteration of the RLX, which started gracing dealerships recently. The 360-degree campaign … Read the whole story
While the TV spots have a warm-and-fuzzy feeling, the company is reverting to type for its social media effort. In a fun twist on … Read the whole story
Lance's overall new marketing strategy forgoes traditional media in favor of digital's greater targeting and brand-advocacy-building capabilities, according to Tom Ingram, senior brand director … Read the whole story
"If there is a universal success factor, it is the degree of engagement" that a brand achieves -- social currency is merely a means … Read the whole story
Adidas is bringing girls together worldwide with a new social program, #mygirls, part of the company's "All In" campaign launched in 2011, its biggest … Read the whole story
- COMMENTARY
Since I didn't go to SXSW, and have not become acquainted with the marvel that is Grumpy Cat, I spent the week - as … Read the whole story
- COMMENTARY
The other day I was out with my friend Sam. Sam is a very busy guy. He is, shall we say, "in demand." People … Read the whole story
