Social Media & Marketing Daily
Friday, March 15, 2013
  • Acura Launches Integrated Push For 2014 RLX

    Acura is lighting the fuse on the marketing fireworks for the 2014 iteration of the RLX, which started gracing dealerships recently. The 360-degree campaign ... Read the whole story

  • Dove Men+Care Makes Fatherhood The Message

    While the TV spots have a warm-and-fuzzy feeling, the company is reverting to type for its social media effort. In a fun twist on ... Read the whole story

  • Lance Brand 'Relaunches' For 100th Anniversary

    Lance's overall new marketing strategy forgoes traditional media in favor of digital's greater targeting and brand-advocacy-building capabilities, according to Tom Ingram, senior brand director ... Read the whole story

  • Subway, Google Top 'Social Currency' Ranking

    "If there is a universal success factor, it is the degree of engagement" that a brand achieves -- social currency is merely a means ... Read the whole story

  • Adidas Goes All In Worldwide For Girls

    Adidas is bringing girls together worldwide with a new social program, #mygirls, part of the company's "All In" campaign launched in 2011, its biggest ... Read the whole story

  • Newsflash: Facebook Listens

    Since I didn't go to SXSW, and have not become acquainted with the marvel that is Grumpy Cat, I spent the week - as ... Read the whole story

  • One Social Media Rule To Rule Them All

    The other day I was out with my friend Sam. Sam is a very busy guy. He is, shall we say, "in demand." People ... Read the whole story