The Social Graf
by Erik Sass, Staff Writer
Ideological extremists and terrorists have taken to the Internet and social media in particular to spread their beliefs and recruit like-minded individuals, and Middle Eastern governments need to
start countering … Read the whole story
-
by Mark Walsh
Second-screen devices combined with customized content, interactive apps and loyalty programs will fuel the growth of social TV activity over the next two years, … Read the whole story
by Wayne Friedman
TV-related social media activity does have a relationship to TV ratings. But does it cause TV ratings to climb? There's no proof yet. But … Read the whole story
by Karlene Lukovitz
Working with its creative agency of record, Mcgarrybowen, Chicago, Miracle Whip developed detailed back stories personifying each flavor, and then had graphic artist Mark … Read the whole story
-
by Mark Walsh
People spend the most time playing mobile games and using their devices to social network during weekday TV prime-time hours -- 8 p.m. to … Read the whole story
by Sarah Mahoney
With America ready to start its annual rain-gutter cleaning and shrub-pruning spree, Ace Hardware is going back to its roots with a new marketing … Read the whole story
COMMENTARY
by Mark Walsh
The growing relationship between Twitter and TV was underscored in December when Nielsen struck a partnership with Twtter to create a new measurement tracking … Read the whole story
COMMENTARY
by Sherry Orel, Columnist
Earned media isn't always a good thing. It works when the right people -- your brand advocates and satisfied customers -- are engaged in … Read the whole story