Ideological extremists and terrorists have taken to the Internet and social media in particular to spread their beliefs and recruit like-minded individuals, and Middle Eastern governments need to start countering … Read the whole story
Second-screen devices combined with customized content, interactive apps and loyalty programs will fuel the growth of social TV activity over the next two years, … Read the whole story
TV-related social media activity does have a relationship to TV ratings. But does it cause TV ratings to climb? There's no proof yet. But … Read the whole story
Working with its creative agency of record, Mcgarrybowen, Chicago, Miracle Whip developed detailed back stories personifying each flavor, and then had graphic artist Mark … Read the whole story
People spend the most time playing mobile games and using their devices to social network during weekday TV prime-time hours -- 8 p.m. to … Read the whole story
With America ready to start its annual rain-gutter cleaning and shrub-pruning spree, Ace Hardware is going back to its roots with a new marketing … Read the whole story
The growing relationship between Twitter and TV was underscored in December when Nielsen struck a partnership with Twtter to create a new measurement tracking … Read the whole story
Earned media isn't always a good thing. It works when the right people -- your brand advocates and satisfied customers -- are engaged in … Read the whole story