Social Media & Marketing Daily
Thursday, March 21, 2013
  • Devices Will Drive Social TV

    Second-screen devices combined with customized content, interactive apps and loyalty programs will fuel the growth of social TV activity over the next two years, ... Read the whole story

  • TV, Twitter Share A Ratings Relationship

    TV-related social media activity does have a relationship to TV ratings. But does it cause TV ratings to climb? There's no proof yet. But ... Read the whole story

  • Miracle Whip Dipping Sauces In 'Twisted' Campaign

    Working with its creative agency of record, Mcgarrybowen, Chicago, Miracle Whip developed detailed back stories personifying each flavor, and then had graphic artist Mark ... Read the whole story

  • Mobile Gaming, Social Networking Peak During TV Prime Time

    People spend the most time playing mobile games and using their devices to social network during weekday TV prime-time hours -- 8 p.m. to ... Read the whole story

  • Ace Brings Back Jingle, Returns To Neighborhood Roots

    With America ready to start its annual rain-gutter cleaning and shrub-pruning spree, Ace Hardware is going back to its roots with a new marketing ... Read the whole story

  • Twitter Buzz Tied To TV Ratings

    The growing relationship between Twitter and TV was underscored in December when Nielsen struck a partnership with Twtter to create a new measurement tracking ... Read the whole story

  • Bullet-Proof Your Earned Media Campaign

    Earned media isn't always a good thing. It works when the right people -- your brand advocates and satisfied customers -- are engaged in ... Read the whole story