The Social Graf
by Erik Sass, Staff Writer
Although evil bosses love to hate social media, it turns out the extra communication capabilities conferred by social media can raise workplace productivity. That's according to a new study of … Read the whole story
by Laurie Sullivan
Marketwire will emerge Tuesday operating under a new name, Marketwired, and chief technology officer, former Yahoo vice president Stu Ogawa. At the heart of … Read the whole story
by Laurie Sullivan
The 'Atlanta Journal Constitution', a Cox Media Group Company, will launch Tuesday AJC Tickets, a ticket commerce site for local buyers and sellers of … Read the whole story
by Aaron Baar
The new effort showcases the company's "Style Made Comfortable" ethos through video and photography of people performing acrobatics and trampoline stunts while wearing Rockport … Read the whole story
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by Joe Mandese
Adaptly, a start-up that helps brands manage their social media marketing, has been named a "strategic preferred marketing developer" by Facebook, which it claims … Read the whole story
by Karlene Lukovitz
The zombie-spoof campaign ("Fighting the Working Dead One Can at a Time") spans "advertising dominations" in Chicago's rapid transit system or "L," deployment of … Read the whole story
COMMENTARY
by Sarah Reilly
In an environment where data, performance analytics and attribution are essential, how do brands shift from soft metrics to sales? The culprit is disparate … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
The 15miles/Neustar Localeze Sixth Annual Local Search Study finds that consumers' search behavior continues to change with the increased adoption of mobile devices. And … Read the whole story
COMMENTARY
by Amy Corr, Staff Writer
We've all heard the term "playing with your food" -- but what about playing with your condiments? And this is no April Fools' Day … Read the whole story
COMMENTARY
by John Rowady, Op-Ed Contributor
I think of quality social marketing as being a skilled socialite. The ability to start a conversation, comment and contribute thoughtfully separates the "life … Read the whole story