The Social Graf
by Erik Sass, Staff Writer
Ugandan troops and roughly 100 advisors from U.S. Special Forces have suspended their search for Joseph Kony, the infamous leader of the Lord's Resistance Army, in the Central African Republic, … Read the whole story
by Laurie Sullivan
Marketwire will emerge Tuesday operating under a new name, Marketwired, and chief technology officer, former Yahoo vice president Stu Ogawa. At the heart of … Read the whole story
by Karlene Lukovitz
The zombie-spoof campaign ("Fighting the Working Dead One Can at a Time") spans "advertising dominations" in Chicago's rapid transit system or "L," deployment of … Read the whole story
COMMENTARY
by Sarah Reilly
In an environment where data, performance analytics and attribution are essential, how do brands shift from soft metrics to sales? The culprit is disparate … Read the whole story
COMMENTARY
by John Rowady, Op-Ed Contributor
I think of quality social marketing as being a skilled socialite. The ability to start a conversation, comment and contribute thoughtfully separates the "life … Read the whole story