The Social Graf
by Erik Sass, Staff Writer
The rise of social media is nowhere more evident than in the way we deal with tragedies like Monday's bombing at the Boston Marathon, which killed three and injured hundreds. … Read the whole story
by Karl Greenberg
The campaign spotlights the revamped 2014 Mazda6 and Mazda's SkyActiv powertrain technology, and (ideally) drives showroom traffic. Presaging a totally revamped marketing platform, the … Read the whole story
by Karl Greenberg
Lawn maintenance equipment company Troy-Bilt is widening its marketing focus from peoples' passion for their lawns to the manufacturer's passion for its machines. The … Read the whole story
by Gavin O'Malley
Proportionate to other online activities, new research shows that the time U.S. consumers spend on social media sites is actually declining. The United States … Read the whole story
COMMENTARY
by Phyllis Fine, Staff Writer
Lots of analysis of how the media how the media covered yesterday's Boston bombings. "Industry observers praised TV stations' work covering the explosions, most … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a recent survey of retailers with online shopping carts, conducted in February 2013 by Retail Systems Research (RSR), 47% of retailers surveyed … Read the whole story
COMMENTARY
by Bryan Boettger
I love the opportunity to compare social media platforms. Personal or pet projects are great ways to test theories or flesh out the changing … Read the whole story