Social Media & Marketing Daily
Thursday, April 18, 2013
  • Twitter Grabs Onto Real-Time Ad Targeting, Social Marketing

    Twitter introduced keyword ad targeting Wednesday, based on terms typed into user timelines. The company believes the real-time feature will improve the experience with … Read the whole story

  • Volvo: Image-Obsessed Need Not Apply

    The effort, via Arnold Worldwide, spotlights Volvo's S60 sedan and XC-60 crossover with television, digital, social and targeted outdoor as well as a national … Read the whole story

  • Label 5 Scotch Sends Fans To NYC For Web Series

    The fans' mission: To demonstrate, via the challenges, Label 5's philosophy or brand values ("conviviality, discovery, urban, global citizen, legendary") in New York City, … Read the whole story

  • LinkedIn Launches Major Mobile App Upgrade, Leads With Content

    Traditionally, LinkedIn has lagged behind the Big Two social networks in its mobile deployments. With a major upgrade to its iOS and Android apps, … Read the whole story

  • Ideas Trump Technology: A Message Worth Sharing

    In a keynote address at the 4As annual Transformation Conference, Procter & Gamble's Global Marketing Officer Marc Pritchard exhorted marketers to focus on ideas … Read the whole story