The Social Graf
by Erik Sass, Staff Writer
Social media's extraordinary versatility makes it a perfect channel for communication during emergencies: social platforms allow the authorities to disseminate important news and information while
connecting ordinary people to each … Read the whole story
by Karl Greenberg
An official NBA sponsor since 2010, Sunbelt-centric bank BBVA Compass has been using the Web to expand its geographical footprint via an online banking … Read the whole story
by Karl Greenberg
Said Nancy Smith, founder and CEO of Analytic Partners: "No longer are the days brands can advocate solely for themselves. In fact, the way … Read the whole story
by Karlene Lukovitz
William Levy, a star among Spanish-speaking audiences worldwide through soap operas, reality TV and other work, has also gained visibility with the English-speaking audience … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Cost per action, cost per acquisition: to marketing affiliates it's one and the same, according to John Rampton, who tells us that Facebook launched … Read the whole story
COMMENTARY
by Apu Gupta
Between Facebook and Instagram alone, consumers are generating nearly 2.5 billion images every week. Add into the mix Pinterest, Tumblr, Polyvore and Wanelo, and … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
BBC America has partnered with Twitter to Tweet video clips that are synchronized to on-air programming. It is quite possible that Twitter's narrow stream … Read the whole story
COMMENTARY
by Bryan Boettger
Most people aren't like us. They don't check social feeds every five minutes and they don't know what real-time marketing is. So, this Social … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Two recent announcements will prove Twitter's worth not only as a social advertising platform, but as a lead generation tool for the movie and … Read the whole story