The Social Graf
by Erik Sass, Staff Writer
By now it should be clear to everyone that social media, in addition to its many remarkable qualities, also holds dangerous potential for spreading misinformation and causing panic. In the … Read the whole story
by Mark Walsh
Continuing to enhance its mobile offerings, Facebook on Tuesday unveiled a new look for mobile brand pages aimed at making it easier for users … Read the whole story
by Aaron Baar
"We created this program to raise awareness. Studies show 60% of future jobs will be in STEM fields," Eric Mangan, a representative for TWC, … Read the whole story
by Karlene Lukovitz
William Levy, a star among Spanish-speaking audiences worldwide through soap operas, reality TV and other work, has also gained visibility with the English-speaking audience … Read the whole story
by Karl Greenberg
An official NBA sponsor since 2010, Sunbelt-centric bank BBVA Compass has been using the Web to expand its geographical footprint via an online banking … Read the whole story
by Karl Greenberg
Said Nancy Smith, founder and CEO of Analytic Partners: "No longer are the days brands can advocate solely for themselves. In fact, the way … Read the whole story
by Tanya Gazdik
Motel 6 is launching a contest giving three winners the opportunity to check a national U.S. landmark off their personal bucket lists. The contest, … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Cost per action, cost per acquisition: to marketing affiliates it's one and the same, according to John Rampton, who tells us that Facebook launched … Read the whole story
COMMENTARY
by Bryan Boettger
Most people aren't like us. They don't check social feeds every five minutes and they don't know what real-time marketing is. So, this Social … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The creative sponsored posts Tumblr introduced to its Web property a year ago finally migrate to mobile this week. And they remind us that … Read the whole story
COMMENTARY
by Barry Janoff, Columnist
Baseball fans are passionate, loyal and very protective of their game's perceived status as the "national pastime." But it turns out that some fan … Read the whole story
COMMENTARY
by
We often hear, "Seeing is believing," underscoring a basic truth: that belief is something that must be earned. But belief doesn't happen overnight. Whether … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Two recent announcements will prove Twitter's worth not only as a social advertising platform, but as a lead generation tool for the movie and … Read the whole story
COMMENTARY
by Max Kalehoff
"Twitter is a frenemy," said Jeff Zucker, CNN's new president, as reported by MediaShift. Jeff Zucker was describing the cable news network's relationship with … Read the whole story