Social Media & Marketing Daily
Tuesday, April 23, 2013
  • Facebook Revamps Mobile Brand Pages

    Continuing to enhance its mobile offerings, Facebook on Tuesday unveiled a new look for mobile brand pages aimed at making it easier for users … Read the whole story

  • TWC's STEM Effort Is Investment In Future

    "We created this program to raise awareness. Studies show 60% of future jobs will be in STEM fields," Eric Mangan, a representative for TWC, … Read the whole story

  • Latin Actor 'Seduces' In Bilingual Pepsi Next Videos

    William Levy, a star among Spanish-speaking audiences worldwide through soap operas, reality TV and other work, has also gained visibility with the English-speaking audience … Read the whole story

  • BBVA Signs NBA All-Stars In Expansion

    An official NBA sponsor since 2010, Sunbelt-centric bank BBVA Compass has been using the Web to expand its geographical footprint via an online banking … Read the whole story

  • Younger Consumers Seek Good Brand Experience

    Said Nancy Smith, founder and CEO of Analytic Partners: "No longer are the days brands can advocate solely for themselves. In fact, the way … Read the whole story

  • Motel 6 Launches Bucket List Contest

    Motel 6 is launching a contest giving three winners the opportunity to check a national U.S. landmark off their personal bucket lists. The contest, … Read the whole story

  • Facebook Introduces CPA Bidding

    Cost per action, cost per acquisition: to marketing affiliates it's one and the same, according to John Rampton, who tells us that Facebook launched … Read the whole story

  • Take Your Social Media And Unplug It

    Most people aren't like us. They don't check social feeds every five minutes and they don't know what real-time marketing is. So, this Social … Read the whole story

  • Tumblr Brings Its Native Ad Format To Mobile

    The creative sponsored posts Tumblr introduced to its Web property a year ago finally migrate to mobile this week. And they remind us that … Read the whole story

  • Giants, Yankees, BoSox Scoring On Social Media

    Baseball fans are passionate, loyal and very protective of their game's perceived status as the "national pastime." But it turns out that some fan … Read the whole story

  • Building Is Believing

    We often hear, "Seeing is believing," underscoring a basic truth: that belief is something that must be earned. But belief doesn't happen overnight. Whether … Read the whole story

  • Twitter As Lead Generation Tool

    Two recent announcements will prove Twitter's worth not only as a social advertising platform, but as a lead generation tool for the movie and … Read the whole story

  • Twitter Is The New CNN

    "Twitter is a frenemy," said Jeff Zucker, CNN's new president, as reported by MediaShift. Jeff Zucker was describing the cable news network's relationship with … Read the whole story