The Social Graf
by Erik Sass, Staff Writer
With parental concerns about privacy and predators unlikely to go away anytime soon (and kids' aversion to being seen with their parents an eternal truth), there is a lot to … Read the whole story
by Steve McClellan
Ice cream marketer Ben & Jerry's, acquired by Unilever a few years back, has selected Dentsu's 360i to serve as the brand's strategic digital … Read the whole story
by Aaron Baar
"As part of our brand transformation, we need to broaden our appeal to be inclusive of Millennials who currently don't know that they can … Read the whole story
by Karl Greenberg
In any case, the Webbys this year give top honors to Tribal DDB, which is "Agency of the Year" for getting the most awards … Read the whole story
by Joe Mandese
Joe Marchese is pretty fast. And thank goodness he is. About 40 minutes after completing this year's Boston Marathon, he was in the shower … Read the whole story
COMMENTARY
by Jim Joseph
Expressing a "voice" has become a form of targeting and connecting with customers in a much deeper way ... by agreeing on a subject … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
BabyCenter, with comScore, revealing new insights about moms' usage of social platforms across all devices, finds that moms are 20% more likely to use … Read the whole story
COMMENTARY
by Tim Davies
The power of social media was realized in full force during the recent Boston Marathon bombings. Emergency responders, the media and those on the … Read the whole story
COMMENTARY
by David Clark
Social media should not be just about listening and engaging with customers, but instead, should be about driving business through key performance indicators (KPIs) … Read the whole story
COMMENTARY
by Max Kalehoff
When it comes to brands on Facebook, the past few years reflect hype and a competitive race to acquire the most Fan connections. But … Read the whole story
COMMENTARY
by David Goetzl
Facebook would seem to be a helpful customer-service tool for cable and other pay-TV providers. How better to quickly respond to frustration about service … Read the whole story