The Social Graf
With parental concerns about privacy and predators unlikely to go away anytime soon (and kids' aversion to being seen with their parents an eternal truth), there is a lot to … Read the whole story
Ice cream marketer Ben & Jerry's, acquired by Unilever a few years back, has selected Dentsu's 360i to serve as the brand's strategic digital … Read the whole story
"As part of our brand transformation, we need to broaden our appeal to be inclusive of Millennials who currently don't know that they can … Read the whole story
In any case, the Webbys this year give top honors to Tribal DDB, which is "Agency of the Year" for getting the most awards … Read the whole story
Joe Marchese is pretty fast. And thank goodness he is. About 40 minutes after completing this year's Boston Marathon, he was in the shower … Read the whole story
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Expressing a "voice" has become a form of targeting and connecting with customers in a much deeper way ... by agreeing on a subject … Read the whole story
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BabyCenter, with comScore, revealing new insights about moms' usage of social platforms across all devices, finds that moms are 20% more likely to use … Read the whole story
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The power of social media was realized in full force during the recent Boston Marathon bombings. Emergency responders, the media and those on the … Read the whole story
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Social media should not be just about listening and engaging with customers, but instead, should be about driving business through key performance indicators (KPIs) … Read the whole story
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When it comes to brands on Facebook, the past few years reflect hype and a competitive race to acquire the most Fan connections. But … Read the whole story
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Facebook would seem to be a helpful customer-service tool for cable and other pay-TV providers. How better to quickly respond to frustration about service … Read the whole story
