The process of making Facebook friends promises to get even easier (and possibly a lot more superficial and promiscuous) with the invention of the "Buddy Cup," which incorporates a microchip … Read the whole story
Facebook is looking more than ever like the mobile company CEO Mark Zuckerberg declared it had become last year. The social network's mobile business … Read the whole story
"Even though Twitter or Facebook probably never intentionally designed company pages to also be used for customer service, it's something that has already happened," … Read the whole story
Bud Light is announcing an initiative that brings consumers first-of-its-kind experiences fueled by great music. The program, Bud Light Music First, brings together music … Read the whole story
The program puts street teams in transit stations, and includes larger events whose aim is to educate consumers about how the service works, with … Read the whole story
The chain -- the U.S.'s largest quick-service Mexican brand after Taco Bell, according to Hoovers/Yahoo Business -- has dubbed its campaign "UnFreshing Believable," to … Read the whole story
Joe Marchese is pretty fast. And thank goodness he is. About 40 minutes after completing this year's Boston Marathon, he was in the shower … Read the whole story
The way marketers use social too often resembles a bad date. They never stop talking, they don't listen, they clumsily try to get in … Read the whole story
We have never been more connected to people, places, and things than we are now. Looking ahead, it will be critical for marketers not … Read the whole story
May is the month for Moms. Between Mother's Day and National Mom's Nite Out, www.momsniteout.com, there's a lot of celebrating around motherhood. As marketers … Read the whole story