The Social Graf
by Erik Sass, Staff Writer
Oh, what a tangled web we weave in pursuit of love! Or maybe not that tangled; actually, just stupid. Ahem. Oh what a stupid web we weave in pursuit of … Read the whole story
by Laurie Sullivan
It takes more than acquiring Facebook Fans and Google+ Followers to gain long-term value for brands from social campaigns, making experimentation with targeting options … Read the whole story
by Laurie Sullivan
Startup Purple Cloud is testing a social, mobile lead-generation platform created by Magnetic founder Josh Shatkin-Margolis that aims to change the way consumers interact … Read the whole story
by Mark Walsh
For early online marketer 1-800-Flowers.com, its search ads on Google are still the core of its digital advertising efforts. But the retailer is allocating … Read the whole story
COMMENTARY
by Dilip Venkatachari
When it comes to what men and women are "talking about," Facebook data shows they are indeed worlds apart. Whether your customer base is … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Movie companies, in their big summer and winter selling periods, seek films with a big bang. Increasingly not-so-quiet word-of-mouth sentiment from consumer entertainment ambassadors … Read the whole story
COMMENTARY
by Amy Corr, Staff Writer
New technology, like social networks, not only reconnects old friends and relatives but sheds light on cold-case crimes, most recently helping to solve a … Read the whole story
COMMENTARY
by Bryan Boettger
Procter & Gamble is looking to move its payment terms from 45 days to 75 days, according to the Wall Street Journal. GE pays … Read the whole story