The Social Graf
by Erik Sass, Staff Writer
One in three marketers who use social media for advertising say they aren't satisfied with the results, according to a new report from Kenshoo Social, based on a survey of … Read the whole story
by Mark Walsh
Pheed on Wednesday is launching an Android version of its app, which it hopes will double its total number of downloads. With the Google … Read the whole story
by Wayne Friedman
ABC will participate in the first trial of Nielsen Online Campaign Ratings for mobile devices. While efforts have been growing to measure viewership online, … Read the whole story
COMMENTARY
by Bryan Boettger
Shed those followers that aren't providing value. Trim the content our audiences don't want. Drop the platforms where we can't find audiences. Volume does … Read the whole story
COMMENTARY
by Scott Anderson, Op-Ed Contributor
Marketers have more routes to deliver a greater volume of information to a larger audience than ever before. As the possibilities continue to evolve, … Read the whole story