The Social Graf
One in three marketers who use social media for advertising say they aren't satisfied with the results, according to a new report from Kenshoo Social, based on a survey of … Read the whole story
Pheed on Wednesday is launching an Android version of its app, which it hopes will double its total number of downloads. With the Google … Read the whole story
ABC will participate in the first trial of Nielsen Online Campaign Ratings for mobile devices. While efforts have been growing to measure viewership online, … Read the whole story
- COMMENTARY
Shed those followers that aren't providing value. Trim the content our audiences don't want. Drop the platforms where we can't find audiences. Volume does … Read the whole story
- COMMENTARY
Marketers have more routes to deliver a greater volume of information to a larger audience than ever before. As the possibilities continue to evolve, … Read the whole story
